Site search analytics

Attended a workshop led by Louis Rosenfeld today on site search analytics. Great to spend the day with Louis and other like minded people. After years of banging on about the value of analysing site metrics it was a validating experience and time well spent.

I came away with:

• some very useful tools to look at patterns, points of failure and sampling sessions
• ways of applying insight to
  • metadata and navigation enhancements
  • Improving content
  • Improving search

Also interesting discussions about the power of data to inform UX and quantifying search performance. And how there’s a disconnect between organisational KPIs (measuring what the business wants to measure) vs. opportunities to gain insight from for ‘guerilla’ measurement.