ENGAGE 2011

Attended the first afternoon of webtrends ENGAGE 2100 EMEA conference at Westminster Bridge Plaza hotel. Attended sessions in bold.

Agenda

“At Webtrends Engage London 2011, we will explore today’s digital universe and how it revolves around your knowledge and expertise. Throughout this two-day conference we will highlight the latest digital marketing trends, bring you thought-provoking speakers while also exploring how to seize the abundance of digital business opportunities.”

Breakout session Day One:

ACQUISITION
14:00 – 14:30 – Acquisition search strategy
14:40 – 15:10 – Forming a high performance social media strategy
15:20 – 15:50 – Multi channel attribution reporting in Webtrends
16:00 – 16:30 – Mobility: Acquire, engage & retain
16:40 – 17:10 – The mission to improve Facebook Ad management
17:20 – 17:50 – Facebook customer acquisition
CONVERSION
14:00 – 14:30 – Analytics 10: Overview
14:40 – 15:10 – Setting the right optimisation strategy
15:20 – 15:50 – How to achieve incremental revenue from MVT with modest website visitor numbers
16:00 – 16:30 – How brands leverage the excel dashboard engine, an e-dynamics add-on for webtrends, to manage and drive conversion
16:40 – 17:10 – Down to earth location marketing
17:20 – 17:50 – Optimisation quiz
RETENTION
14:00 – 14:30 – Panel: Interesting lessons from site testing
14:40 – 15:10 – How Europe’s largest retailers are making money using dynamic conversations with millions of individual customers
15:20 – 15:50 – Integrating web behavioral data with email and CRM
16:00 – 16:30 – Ads to fans: The best kept secret in the universe
16:40 – 17:10 – Analytics 10: Directions
17:20 – 17:50 – Microsoft Sharepoint for customer experience management
TECHNICAL
14:00 – 14:30 – Extracting data from Webtrends – DX 3.0
14:40 – 15:10 – Optimisation, targeting, OPET, JavaScript tricks
15:20 – 15:50 – State of mobile measurement
16:00 – 16:30 – Security and privacy
16:40 – 17:10 – Analytics 10: Deep dive, Tips & tricks
17:20 – 17:50 – Mobile apps/Site analytics

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