McGovern makes arguments I support

In recent blogs, Gerry McGovern makes arguments close to my way of thinking.

• Choosing the right classification words
  argues for the need to ensure content creators use the words that your audience use rather than corporate/PR/government language. Of course, in many cases the “official” language has to be used, but it’s important to optimise content for the non-official terms that your audience actually uses.
• Obsessed by technology reminds us that technology isn’t the total solution to content management. However good the tools, there needs to be editorial/business input.

CSS, Javascript, HTML, XML, PHP, SQL, Apache/Linux

Steph Gray has written a handy primer on the set of technologies that support the getting digital content from server to surfer.