Act on CO2 campaign

Robin Goad, Research Director at Hitwise UK, blogged about the surge in searches for ‘act on CO2′ at the turn of the year. As he says, it’s a timely push by the Department for Transport’s CO2 and transport campaign.

He notes that there were a lot more searches for ‘Act on CO2′ than ‘CO2′ in the last four weeks and the “top three sites receiving traffic from ‘act on co2’ were all UK government sites: the Department of Transport (66.5% of searches ended up there), Directgov (27.7%) and www.actonco2.direct.gov.uk (4.6%).” Which reflects the fact there are two UK government ‘Act on CO2′ campaigns – the DfT’s car/driving one and the Defra CO2 Carbon Calculator.