Google Search-based Keyword Tool

Google has introduced a new Search-based Keyword Tool which generates keyword and landing page ideas that, it claims, are  “highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.”

So it provides a useful competitive analysis tool, letting you see which keywords Google thinks are relevant to a site or site section. Of course, it’s also suggesting potential keywords to bid on as Adwords and if you sign in with an Adwords account then the list is fuller and more customised.

I had a play and found quite sound suggestions for public sector sites, as the Lambeth.gov.uk example shows: