The seven deadly sins of site search according to Vivisimo

6 January 2008 at 0:18 Leave a comment

A Vivisimo white paper, available at lists the seven deadly sins of site search. It’s a basic, but useful introduction:

  1. Omission – Make sure you offer search – some users prefer it and it’s an escape route when navigation fails.
  2. Apathy – Make sure you check how search is functioning – relevancy, scent of information from titles an descriptions.
  3. Complexity – Keep search interface simple – don’t offer >1 search box on a page.
  4. Omnipotence – Beware the conceit that your engine will understand the user’s intent and respond with an ‘answer’ to a ‘question’.
  5. Egoism – Don’t ask too much of a visitor – make it user-friendly.
  6. Brand confusion – Ensure the search results has your brand and your URL.
  7. Multiple personality – Ensure search pages have a consistent branding and look and feel to the rest of the site.

Entry filed under: search, search interface.

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