Act on CO2 campaign

16 January 2008 at 23:22 1 comment

Robin Goad, Research Director at Hitwise UK, blogged about the surge in searches for ‘act on CO2’ at the turn of the year. As he says, it’s a timely push by the Department for Transport’s CO2 and transport campaign.

He notes that there were a lot more searches for ‘Act on CO2’ than ‘CO2’ in the last four weeks and the “top three sites receiving traffic from ‘act on co2’ were all UK government sites: the Department of Transport (66.5% of searches ended up there), Directgov (27.7%) and http://www.actonco2.direct.gov.uk (4.6%).” Which reflects the fact there are two UK government ‘Act on CO2’ campaigns – the DfT’s car/driving one and the Defra CO2 Carbon Calculator.

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Strategies for improving enterprise search The Social, Political, Economic, and Cultural Dimensions of Search Engines

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