Redundancy searches: employee and employer behaviour

27 June 2008 at 10:13 Leave a comment

On his Hitwise blog, Robin Goad notes an increase in searches related to redundancy.

“The top site visited by people searching for the term is a government site for businesses, the Department for Business, Enterprise and Regulatory Reform (BERR), which received 44.2% of traffic; it was followed by My Business (11.1%), a small business advice site. On the other hand, the majority of people searching for the basic term ‘redundancy’ (54.6%) went to the more consumer / public / voter focussed government site, Directgov. Of the people searching for ‘redundancy payments’, 53.4% went to BERR and 20.9% to Directgov.”

He seems to infer that searchers for ‘redundancy’ are employees and searchers for ‘redundancy calculator’ are employers looking to pay people off – presumably on the basis of which site they chose (Directgov for citizens and BERR for businesses). Although he does make the caveat that BERR and My Business are well optimised for ‘redundancy payment’

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