McGovern makes arguments I support

25 October 2008 at 11:32 Leave a comment

In recent blogs, Gerry McGovern makes arguments close to my way of thinking.

  • Choosing the right classification words
    argues for the need to ensure content creators use the words that your audience use rather than corporate/PR/government language. Of course, in many cases the “official” language has to be used, but it’s important to optimise content for the non-official terms that your audience actually uses.
  • Obsessed by technology reminds us that technology isn’t the total solution to content management. However good the tools, there needs to be editorial/business input.
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Entry filed under: categorisation, seo, technology.

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