Search engine results page – rank and click through rates quantified

23 April 2011 at 22:10 Leave a comment

Search Engine Watch reports on a study from Optify  showing a strong correlation between position on the Google SERP and click through rates.

“It’s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users.”

Also useful quantification of:

  • the importance of page one – The average CTR on Page 1 of Google was 8.9 percent, but the average CTR on Page 2 was 1.5 percent
  • head terms vs. the long tail – Head terms had a higher CTR (32 percent) in the number one position than long tail terms (25 percent). However, long tail terms had a higher overall CTR on Page 1 of Google than head terms (9 percent vs. 4.6 percent)
http://blog.searchenginewatch.com/110421-092523
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Entry filed under: seo.

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