Search for integration IAB conference

12 July 2011 at 21:10 Leave a comment

I attended a very good conference organised by the IAB on search as the foundation of all good integrated marketing.

Agenda was:

1.00 – 1.10pm
Tales from the Search for Integration
Why search integration is of such importance to all marketers. Whether you’re from a traditional or digital background, search can make your campaigns better.
Jack Wallington, Chair IAB Search Council

1.10pm – 1.30pm
Integrated search insights
The latest findings from research into the effect of search on other media, from traditional to digital
Mark Riseley, EMEA Market Insights, Google

1.30pm – 1.50pm
Top Tips for Evaluating Search Integration
Delving deeper into the way in which brands can investigate search integration in a multimedia mix
Colin Schabort, Business Director, Mindshare

2.05pm – 2.25pm
Search Integration: How Leading UK Brands Have Delivered Success
A presentation showcasing two brands, Links of London and Job Site, that have successfully integrated search into the media mix.
Nick Jones, I Spy

2.25pm – 2.45pm
Search driving offline sales
Exploring the way in which search marketing can help drive offline leads and sales as well as online activity.
Robin Goad, Research Director, Hitwise & Simon Turner, Search Account Director, Yahoo!

2.45pm – 3.15pm
PANEL: The Realities of Search Integration
A panel debate that takes everything we’ve heard so far and asks the tough questions about the realities of search integration
Chaired by Will Cooper NMA

Liz Wood, RAC
Nick Beck, Tug
Stuart Bryce, O2
Emily Gudeman, Efficient Frontier
Andrew Girdwood, Big Mouth Media

3.30pm – 3.50pm
Integrating Mobile Search
With mobile internet usage growing, so is mobile search’s role in the consumer path-to-purchase. But integrating mobile search isn’t as easy as you may expect.
Carl Uminski, Somo

3.50pm – 4.10pm
Integrating Social Media & Search
In many ways, search and social media have the makings of a beautifully integrated relationship, but is anyone perfecting it?
Colm Bracken, Group Search Manager,Microsoft

4.10pm – 4.30pm
PANEL: The Future of Search Integration
By the end of the afternoon we will have convinced you of the importance of search integration, so what next? Will search integration grow or lessen in importance? Will it change and evolve, or have we almost cracked it? Or will the search engines release something radical to change everything we thought we once knew? Find out…

Mike Riseley, Google
Cedric Chambez, Microsoft
Simon Turner, Yahoo!


Entry filed under: search, sem, seo.

“The power of search as a ‘window into the soul’ of the UK population” Search for integration: Twitter feed

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