Search for integration: Twitter feed

12 July 2011 at 21:32 Leave a comment

Twitter as curation. Here are the tweets from the IAB’s Search for integration event held at Yahoo!, London today
tina23948 tina23948
IABUK : Search must be better integrated says IABhttp://hashonomy.com/4Mob/ #iabsearch #search #iab
thompsondigital Steve Thompson
Just reading through the #iabsearch timeline – some gems of info, thank you
CharlyLevene Charly Levene
really useful presentation from Ed Chater @somoagency #iabsearch – teaching people the importance of #ROMPOM
edcha Ed Chater
Thanks to all @ #iabsearch today. Give me or @somoagency a shout if you would like to learn more about ROMPOM!!!
AndrewGirdwood Andrew Girdwood
Search is not just words and phrases, says Microsoft’s Cedric Chambaz #iabsearch
nicholasbeck nicholasbeck
Good fiesty panel session #iabsearch thanks to andrew, emily, will, liz, stuart and emily
ISMSearchSocial ISM Search & Social
@IABUK: Google, Microsoft and Yahoo! together at Search for Integration #iabsearch twitpic.com/5p3lot” It’s a beautiful sight to behold!
ISMSearchSocial ISM Search & Social
The closing sentiment is… experiments with online and offline marketing will define the future of successful Search Integration #iabsearch
AllisterF Allister Frost
Turns out that if you want to have social influence in search results, the best thing to do is be influential online. #iabsearch
IABUK IAB UK
Google, Microsoft and Yahoo! together at Search for Integration #iabsearch http://twitpic.com/5p3lot
IABUK IAB UK
Twitter is “news made better” – Colm Bracken, Microsoft #iabsearch
wearerenegade Renegade Media
Bing fuses search with your friends collective recommendations #iabsearch
peterbjordan Peter Jordan
RT @jackwallington RT @IABUK: 1 in 4 queries go unanswered because search engines give the wrong answer – Colm Bracken, Microsoft #iabsearch
IABUK IAB UK
1 in 4 queries go unanswered because search engines give the wrong answer – Colm Bracken, Microsoft #iabsearch
ISMSearchSocial ISM Search & Social
Reach ’em with TV, close ’em with Search – Colm Bracken – Microsoft #iabsearch
ISMSearchSocial ISM Search & Social
Mobile makes other media more fun and engaging but make sure you educate your audience first – Ed Chater #somo #iabsearch
wearerenegade Renegade Media
In store mobile use can cause a gap in attribution of marketing spend #iabsearch
jackwallington Jack Wallington
If you’d like to tweet a question to our Bing, Google and Yahoo! Panel on future of search integration, let me know #iabsearch #iabuk
thisisnumero Zoe Colclough
RT @AndrewGirdwood: 70% of people use mobile in store, Google. #iabsearch
IABUK IAB UK
A key hurdle for mobile search is that it takes 40 seconds to enter a 15 character search term on a mobile – Ed Chater, Somo #iabsearch
wearerenegade Renegade Media
Voice search through tags is growing to facilitate mobile search #iabsearch
peterbjordan Peter Jordan
Fascinating preso on mobile search differences from somo #iabsearch
AllisterF Allister Frost
Average mobile search = 15characters / 30keypresses / 40seconds#iabsearch
uzi_1 Uz
Interesting stats RT @IABUK 50% of consumers who see a mobile ad take action – Ed Chater, Somo #iabsearch
jon_white Jon White
RT @IABUK: For every £85 spent driving traffic to websites, only £1 is spent optimising websites – Nick Jones, I Spy #iabsearch
wearerenegade Renegade Media
Traditional ads are driving mobile search, mobile behavior differs from desktop behavior, points to differentiated mobile site #iabsearch
IABUK IAB UK
50% of consumers who see a mobile ad take action – Ed Chater, Somo #iabsearch
jackwallington Jack Wallington
ROMPOM just trumped ROPO in my top acronyms list, from Ed Chater at Somo #iabuk #iabsearch
peterbjordan Peter Jordan
Mobile search now at #iabsearch. 40% smart phone penetration. ROPO is becoming ROMPOM
wearerenegade Renegade Media
Telephone tracking is vital for understanding research online purchase offline via call centre #iabsearch
Emilyelbow Emily Knee
It’s about understanding how it all fits together. So simple yet like walking through treacle to achieve.#iabsearch
efrontier Efficient Frontier
RT @peterbjordan: “Search doesn’t create the market it captures it” Gudeman, Efficient Frontier #iabsearch
peterbjordan Peter Jordan
“Search doesn’t create the market it captures it” Gudeman, Efficient Frontier #iabsearch
CEDRICtus cedric chambaz
Search may not create the market, but search can capture the market #iabsearch
wearerenegade Renegade Media
Single reporting console is vital for agency collaboration on brands #iabsearch
IABUK IAB UK
NMA’s Will Cooper chairing a session at Search for Integration #iabsearch http://twitpic.com/5p2m7w
peterbjordan Peter Jordan
“Think about search early when designing site or campaign. Not a bolt on & not just analytics & keywords at the end.”. #iabsearch
ISMSearchSocial ISM Search & Social
The RAC and O2 giving some great insight on their integrated approach to search #iabsearch
IABUK IAB UK
One of the worst crimes in search was that it used to be considered as a bolt on – Andrew Girdwood, Big Mouth Media #iabsearch
wearerenegade Renegade Media
O2 are moving search to a customer service perspective. Brands are beginning to address search earlier in the planning process #iabsearch
nicholasbeck nicholasbeck
Great session #iabsearch integration. More about tracking, models less about practicalities of integrating channels
peterbjordan Peter Jordan
Good to hear @hitwise_uk‘s Robin Goad re mapping search intent & socio-econ data #iabsearch
Cevah abes
RT @IABUK: 42% of uk online marketers said increasing brand awareness was the primary objective for search – Simon Turner, Yahoo! #iabsearch
DigitalSherbet Digital Sherbet
RT@IABUK For every £85 spent driving traffic to websites, only £1 is spent optimising websites – Nick Jones, I Spy #iabsearch #twidter
peterbjordan Peter Jordan
RT @ISMSearchSocial Use consistent messages, #iabsearch YES USE CONSISTENT MESSAGES
IABUK IAB UK
42% of uk online marketers said increasing brand awareness was the primary objective for search – Simon Turner, Yahoo! #iabsearch
ISMSearchSocial ISM Search & Social
Hitwise say 42% of UK marketers use search to increase brand awareness #iabsearch
wearerenegade Renegade Media
42% of online marketers said increasing brand awareness was their search goal #iabsearch
YahooAdbuzzUK Yahoo! Adbuzz UK
Up next, Simon Turner at Yahoo! to talk about search research offline behaviour driven by online marketing #iabsearch
ISMSearchSocial ISM Search & Social
Use consistent messages, schedule search to amplify offline activity, optimise social & make sure tracking works for attribution #iabsearch
ISMSearchSocial ISM Search & Social
How offline drives online – Jobsite increase online visibility by 138% during TV advertising #iabsearch
peterbjordan Peter Jordan
“£85 spent on paid advertising for every £1 on improving website to increase conversions” #iabsearch
efrontier Efficient Frontier
Emily Gudeman of Efficient Frontier just about to present at #iabsearch conference today @IABUK
Peppard Merinda Peppard
Emily Gudeman of Efficient Frontier just about to present at #iabsearch conference today @IABUK
ISMSearchSocial ISM Search & Social
First session concludes that search has a positive effect on all marketing activities, not just online. #iabsearch
wearerenegade Renegade Media
Channel neutral approach becomes more relevant as search converges #iabsearch
bmmSimon Simon Heyes
RT @AndrewGirdwood: 52% of those buying a TV offline engaged with online searches before hand, Fnac. #iabsearch
ISMSearchSocial ISM Search & Social
#econometrics explained at #iabsearch …..time to get your geek on
wearerenegade Renegade Media
Attribution is arbitrary, it doesn’t tell you about cause. Econometrics & experiments are key to understanding influence #iabsearch
IABUK IAB UK
Online consumers have moved on from the simple ‘I see, I like, I buy’ journey – Colin Schabort, Mindshare #iabsearch
ISMSearchSocial ISM Search & Social
Bring research and attibution together to understand the offline influence of search on sales… Got it! #iabsearch
CEDRICtus cedric chambaz
Reach, cost efficiency… Different angles to same research on which media delivers best. TV and Search are clear champions. #Iabsearch
wearerenegade Renegade Media
Outdoor ad activity has significant positive impact on search #iabsearch
CEDRICtus cedric chambaz
Vodafone using geographic targeting to model impact of search on instore footfall and conversion: 27k new subscriptions. #Iabsearch
wearerenegade Renegade Media
Geo targeting can be used online to test effect on in store activity for online and bricks and mortar retailers #iabsearch
peterbjordan Peter Jordan
RT @AndrewGirdwood 52% of those buying a TV offline engaged with online searches before hand, Fnac. #iabsearch
AndrewGirdwood Andrew Girdwood
52% of those buying a TV offline engaged with online searches before hand, Fnac. #iabsearch
GuavaUK GuavaUK
RT @CEDRICtus: RT @AllisterF: Referral misattribution routinely undervalues the influence and power of search #iabsearch
GuavaUK GuavaUK
IAB calls for re-evaluation and re-education about search’s role in marketing mix. – http://bit.ly/mYjITG #iabsearch
ISMSearchSocial ISM Search & Social
Tracking measures the touchpoints of search & not the overall influence of search… Interesting point as search goes more social #iabsearch
wearerenegade Renegade Media
Tracking measures touch points, not influence in search activity. #iabsearch
peterbjordan Peter Jordan
Current modelling undercounts role of search #iabsearch
AllisterF Allister Frost
Referral misattribution routinely undervalues the influence and power of search #iabsearch
AndrewGirdwood Andrew Girdwood
40% of buyers used search before buying offline, UKOM 2011. #iabsearch
thompsondigital Steve Thompson
Watching #iabsearch @iabuk – thanks for the tweets
AndrewGirdwood Andrew Girdwood
48% of shoppers who search and buy online use a mixture of branded and generic terms in their search journey, UKOM 2011 #iabsearch
wearerenegade Renegade Media
Search creates a multiplier effect for brands other marketing activity #iabsearch
AJinteractive AJinteractive
@IABUK: Search is the foundation of all good integrated marketing – Jack Wallington, IAB #iabsearch” #promocodes #seo
ISMSearchSocial ISM Search & Social
48% of shoppers use both branded and generic search terms in their purchase process #iabsearch
CEDRICtus cedric chambaz
2/3 brands acknowledge doing no to little to integrate search with the rest of media mix, but 99% want to get better #iabsearch @adcenter
wearerenegade Renegade Media
2/3rds of advertisers believe search is partially or not integrated with the rest of their marketing mix #iabsearch
AndrewGirdwood Andrew Girdwood
35.5m people in the UK use search each month. UKOM, 2011 #iabsearch
AllisterF Allister Frost
100% of agencies and 99% of brand owners feel that search could be better integrated into the wider media mix #iabsearch
IABUK IAB UK
35.5 million people use search each month in the UK (UKOM) #iabsearch
peterbjordan Peter Jordan
At #iabsearch. Just kicking off. Search is key to integrated marketing, but currently isn’t .
IABUK IAB UK
Search is the foundation of all good integrated marketing – Jack Wallington, IAB #iabsearch
wearerenegade Renegade Media
Great turnout for the #IABsearch conference, search is still high on marketers agenda.
ISMSearchSocial ISM Search & Social
Search is the foundation of all good integrated marketing #iabsearch
ISMSearchSocial ISM Search & Social
#iabsearch At the IAB Search For Integration event – good line up so should be good
YahooAdbuzzUK Yahoo! Adbuzz UK
Simon Turner – Yahoo! UK Search Strategy highlights key findings from new research into Search after lunch @IABUK #iabsearch @yahooUKSearch
hsaracho hector saracho
I think the key factor in the article is 5) Complementary RT @IABUKSearch must be better integrated says IAB – bit.ly/mYjITG #iabsearch @
YahooUKSearch Yahoo! UK Search
Yahoo! on stage today at IAB Search For Integration, hosted at Yahoo! Towers. Learn why Search must be fully integrated #iabsearch #ppc
IABUK IAB UK
Search must be better integrated says IAB – bit.ly/mYjITG #iabsearch
CEDRICtus cedric chambaz
Part of panel on future of search RT @IABUK: Keep up with today’s Search for Integration conference with #iabsearch –http://bit.ly/qxFoOS
IABUK IAB UK
Keep up with all the action from today’s Search for Integration conference by using the hashtag #iabsearch – bit.ly/kpwqll
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Entry filed under: search, sem, seo.

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