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8 September 2015 at 19:56 Leave a comment

Periodic Table of Website Conversion

Periodic Table of Website Conversion

18 November 2012 at 23:02 Leave a comment

Skills of content strategists

Richard Ingram’s survey of content strategists’ skills.

15 October 2011 at 22:51 Leave a comment

Virtually You: The Dangerous Powers of the E-personality

Just come across a review of Elias Aboujaoude’s book Virtually You: The Dangerous Powers of the E-Personality, by Steven Handel.

In the review, Handel summarises the negative personality traits that tend to manifest in our e-personality or digital self:

  • Delusions of grandeur
  • Narcissism
  • Aggression
  • Impulsivity
  • Infantile regression and the tyranny of the emoticon
  • Love and sex recalibrated
  • Illusion of knowledge
  • Internet addiction
The basic argument is that the internet is “a unique kind of environment that creates a very different kind of self-perception (one which can affect both our online and offline behavior).” It allows a separation of the e-self from the real-self and opportunities for an increasingly ungrounded e-self to develop with negative tendencies such as impulse buying, aggressive email or social media comments and just plain addiction to online.
As a psychiatrist, perhaps Aboujaoude’s focuses on the morbid end of the spectrum, but I agree with Handle that we should all aim to be  very mindful of our behavior when online as we spend more and more time on a range of devices.

5 September 2011 at 21:18 Leave a comment

Relly on Alphagov – in which we remove potential threats of leopards

Relly Annett-Baker, who worked on content strategy for Alphagov writes about the project.

6 May 2011 at 10:02 Leave a comment

A shout out for findability

A colleague pointed out Aarron Walter’s piece at A List Apart:
Findability, Orphan of the Web Design Industry

Findability does feel a little slippery – it can be misunderstood or ignored, and responsibility rarely lies in a champion. So I liked Walter’s simple definition that findability helps people:

  • find websites they seek
  • find content within websites
  • rediscover valuable content they’d found

and his focus on findability’s fundamental goal “to persistently connect your audience with the stuff you write, design and build”. All of this helps build a strong business case.

So Walter puts out a challenge to advocate findability by working with roles across digital teams to support it.

  • Project managers need to understand findability and embed it into the project life-cycle
  • Information architects to focus on content organisation, using labels and structure that makes sense to users
  • Editors to focus on great content that connects with keywords that meet users’ needs
  • Designers to provide the best cues
  • Developers to use web standards, semantic markup and accessible design
  • Usability experts to evaluate navigability and evaluate how easy the site and content is to find in search engines

All good stuff, but I found Walter dismissive of the role of search professionals (both externally facing and managing site search) and information professionals beyond IAs. Although, in an agency setting, these roles may not exist.

10 March 2010 at 22:32 Leave a comment


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